Residential retail electric choice participation rate has leveled off since 2019


In 2021, 26% of eligible U.S. customers participated in their state’s retail choice program, or 13.2 million U.S. residential electric customers, based on data from our Annual Electric Power Industry Report. The participation rate in U.S. residential retail choice programs remained relatively unchanged from 2019 to 2021, following several years of modest growth.

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